17 Apr, 2026

Application logos: forging the visual identity of the digital age

Have you ever thought about the importance of logos in branding? Well, there’s probably an app for that! I’m kidding. But seriously, in the fast-paced world of mobile apps, logos have become extremely important. I mean, these little icons are displayed everywhere on the home screens of our phones, tablets and mobile devices. It is […]

7 mins read

The visual foundations that make small brands look polished

When interacting with businesses (especially for the first time), consumers often form opinions based on visual appeal. In fact, some research suggests that up to 94% of consumers’ first impressions of brands are design-related. Factors that influence their perceptions include website design, usability, and even visual cohesion. But what’s even more important is that these […]

9 mins read

Brandning of your infographics: a guide to an effective visual narration

Infographics have become an essential tool in modern marketing and communication strategies. Their ability to distill complex information in engaging visuals makes them very shareable and memorable. However, not all infographics are created equal. To bring out your infographics and resonate with your audience, the brand is crucial. Your brand’s brand not only reinforces your […]

10 mins read