AI in Graphic Design: 4 Ways to Transform Your Business’ Creativity

AI has revolutionized businesses.

Just as the steam engine made business logistics exponentially faster in the industrial age, AI now offers businesses a way to automate many digital tasks.

Recent studies show that more than half of companies now use AI in some form, and many of those who aren’t are seriously considering it.

But what about tasks that require creativity? Tasks that require a human touch, if you will, like graphic design?

Here are five use cases where AI can greatly help your business’s graphic design tasks.

1. Automation of simple designs

Look, AI may not be capable of creating art as inexplicable and beautifully human as the Mona Lisa.

But do you have smaller, relatively less consequential design tasks to accomplish?

Things like creating:

• social media banners;
• Email newsletter layouts;
• Similar design layouts for different platforms;
• Different variants of the same model;

If so, AI can create these simpler or more repetitive designs, even from scratch!

These days, many graphic design programs have AI-based features that help users create graphics. Businesses can simply enter their logos, brand colors, and content (or maybe explain a little about their niche and audience) and the AI ​​will create visually appealing designs for them.

This is especially useful if you’re facing tight deadlines or have small graphic design teams who may need to work on larger, more artistic projects.

Or maybe you’re a small business and you just need to create a simple logo but don’t want to pay a graphic designer. Well, AI can be your graphic designer instead!

2. Modification of pre-existing designs

If AI can create designs, it can also modify or improve pre-existing ones created by people.

It can take hours to manually fix visual defects, improve image quality, and remove backgrounds and watermarks. But AI can do it in just a few clicks. Again, this saves a lot of time and money, while freeing up your design team for more important tasks.

Even if your designs don’t need fixing, AI can help you improve them. AI is now intelligent enough to adjust lighting, colors or sharpness of images. Or even offer suggestions to improve them!

3. Generate initial designs or design concepts

However, the opposite is also true: AI can generate existing designs, and human artists can improve them by adding human touches.

After all, one of the clear advantages of AI over human artists is that it will never run out of inspiration or tire of coming up with ideas.

As noted, many tools now create a design for you based solely on text input. Then the AI ​​uses this along with existing styles and creative trends to generate an entirely new image or design.

Even if you don’t directly edit the AI-generated image, it can still prove useful as a brainstorming tool that can give you ideas and inspiration.

4. A/B Testing and Design Optimization with AI

A/B testing should be an essential part of the optimization process of creating marketing materials.

AI can generate multiple or even countless variations of the same design, each with different colors, fonts, and more. different. This will take people hours and hours!

Then, AI can also be responsible for A/B testing!

Businesses can then immediately see which designs perform best in terms of metrics like click-through rates, user engagement, or conversions.

Some AI tools can even learn to analyze designs and collected data to offer suggestions for improving the design.

Additional Tips When Using AI for Graphic Design

Although it is an amazing tool, careless use of AI can lead to rather poor results. Here are some tips for getting the most out of AI.

1. Learn about AI before using it

If you are unfamiliar with AI, it is recommended that you take the time to learn about it before implementing it in your business. Discover the different chatbots and other tools. Learn how to write prompts best. This will help you decide the best ways to use AI for your specific business.

2. Hire expert AI graphic designers

Many graphic designers today integrate AI into their creative process. You can hire people from all over the world and have them work remotely, minimizing costs for both of you.

However, since you’re working on the Internet, just be sure to employ web security best practices to avoid data breaches. Practices such as using encrypted file storage programs or using VPNs and managing the VPN port used are easy to implement.

3. Don’t rely too much on AI

Although intelligent and hyper-efficient, AI lacks the human capacity to understand the nuances and more subjective aspects of art. Be sure to review any AI-generated content with human eyes before using it for your business.

Conclusion

Although AI does not replace human artistic talent, it can offer invaluable assistance. By automating more mundane graphic design tasks, you can not only save time and money.

If necessary, you can also free yourself or your graphic designer to work on more complex designs.

Use AI intelligently and responsibly and you just might unlock new levels of creativity and efficiency that will propel your business to uncharted heights.

David Williams, a veteran content writer at GraphicSprings and marketing graduate, brings his expertise to bear on engaging articles on logo design, branding, and entrepreneurship. It is your go-to source for actionable information in these areas.